PLUS Media
Client: SHAKEY'S SUPER LEAGUE (SSL)
Challenge
The Shakey's Super League aimed to significantly enhance its visibility, fan engagement, and overall brand perception. While the league held significant sporting merit, its previous coverage lacked the production quality necessary to attract a wider audience and elevate its status to that of other major sporting events. Specifically, SSL needed broadcast-quality coverage to:
• Increase Viewership: Reach a larger audience beyond those physically attending the games.
• Enhance Fan Engagement: Create a more immersive and exciting viewing experience, fostering deeper connections with the league and its teams.
• Elevate Brand Perception: Position the SSL as a professional and high-caliber league, attracting more sponsors and talented players.
• Expand Reach Beyond Traditional Broadcast: Leverage digital platforms to connect with a younger and more digitally engaged audience.
Solution
Shakey's Super League partnered with Plus Media, a media production company specializing in high-quality sports broadcasting and digital content creation. Plus Media was tasked with providing a comprehensive solution to address SSL's needs, focusing on delivering broadcast-quality coverage and engaging social media content.
Impact
The collaboration between Shakey's Super League and Plus Media demonstrates the powerful impact of investing in broadcast quality coverage and strategic social media content. By focusing on delivering a professional and engaging viewing experience, Plus Media successfully helped Shakey's Super League achieve its goals of increased viewership, enhanced fan engagement, and an elevated brand perception. This case study highlights the importance of high-quality production in elevating the profile of sporting.
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