Innovation One

Client: STUDY ROYAL DUTY FREE

Challenge

Royal Duty Free sought to boost foot traffic and sales during their Summer Luau Sale 2023 with a budget of PHP 380,000.

Solution

We proposed a comprehensive strategy utilizing reels, influencer marketing, PR kits, and live streams over a 3-month period. Our approach focused on creating thematic experiential shopping highlights through reels, selecting relevant influencers aligned with the campaign theme, and engaging audiences with live-streamed shopping experiences.

Impact

The campaign surpassed expectations, achieving a sales target that exceeded by 137%, demonstrating the effectiveness of our integrated approach in driving customer engagement and sales during the event.

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