PLUS Media
Client: MAXICARE
Challenge
The COVID-19 pandemic presented a significant challenge for Maxicare in engaging with its members. Traditional in-person events and health talks were no longer feasible due to social distancing restrictions. Maxicare needed to find a way to:
• Continue providing valuable health information to its members remotely.
• Address growing concerns around mental health, COVID-19, and other infections.
• Offer engaging and interactive activities to promote well-being during a stressful time.
Solution
Maxicare identified the need to execute the following online initiatives:
• Webinars on Mental Health: To address the increased stress and anxiety experienced by many during the pandemic.
• Webinars on COVID-19 and Infections: To provide accurate information and guidance on prevention and management.
• Dance Fitness Webinars: To encourage physical activity and promote a sense of community while staying at home.
Impact
This case study demonstrates how Maxicare, in partnership with Plus Media, successfully navigated the challenges of the pandemic by adopting a robust online engagement strategy. By leveraging platforms like Zoom and StreamYard and incorporating interactive elements, Maxicare effectively delivered crucial health information, fostered community, and maintained engagement with its members during a critical time. The detailed reporting provided by Plus Media also equipped Maxicare with valuable data to inform future initiatives and better serve its members' needs. This collaboration highlights the importance of adaptability and innovative solutions in maintaining engagement and delivering value in the face of unforeseen circumstances.
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