PLUS Media
Client: ESPN NEW YORK and CHINA for FIBA WORLD CUP PHILIPPINES
Challenge
ESPN China and ESPN New York required a reliable and experienced local production team in the Philippines to facilitate their remote broadcasts featuring prominent NBA reporters Brian Windhorst and Chao Meng. The core challenges were:
• Finding a Local Partner with International Standards: ESPN needed a production house capable of delivering broadcast quality that met their stringent international standards for both technical execution and journalistic integrity.
• Providing Necessary High-End Equipment: The remote broadcast demanded professional-grade equipment for video and audio capture, transmission, and on-site monitoring.
• Ensuring Experienced Technical Crew: A skilled local crew was essential to operate the equipment efficiently and troubleshoot any technical issues that might arise during the live broadcasts.
• Seamless Coordination Across Time Zones and Teams: Effective communication and coordination were crucial between the ESPN teams in China and New York, and the local production team in the Philippines.
• Logistical Support in a Foreign Location: Navigating local logistics, permits (if required), and ensuring a smooth on-site production environment were key considerations.
Solution
ESPN China and ESPN New York partnered with PLUS Media, a leading production house in the Philippines with a proven track record in handling international sports coverages. PLUS Media was selected due to its:
• Demonstrated Experience in International Sports Broadcasts: PLUS Media possessed a strong portfolio showcasing their involvement in various international sports events and collaborations, demonstrating their understanding of global broadcast standards.
• Comprehensive Inventory of High-End Broadcast Equipment: PLUS Media provieded professional broadcast equipment, including high-definition cameras, professional audio gear, lighting systems, and reliable transmission capabilities. This eliminated the need for ESPN to ship or source equipment internationally, saving time and resources.
• Highly Skilled and Experienced Production Crew: PLUS Media boasted a team of seasoned professionals, including camera operators, audio technicians, lighting specialists, and production managers, all experienced in delivering high-quality live broadcasts.
Strong Communication and Project Management Capabilities: PLUS Media demonstrated a clear understanding of the need for seamless communication and provided a dedicated point of contact to coordinate with both ESPN China and ESPN New York teams.
• Local Expertise and Logistical Support: Based in the Philippines, PLUS Media possessed the local knowledge and network to efficiently handle on-ground logistics, ensuring a smooth and well-organized production.
Impact
This case study demonstrates the value of partnering with a reputable and experienced local production team like PLUS Media for international broadcasters seeking to execute remote broadcasts in the Philippines. PLUS Media's commitment to international standards, comprehensive equipment inventory, skilled crew, and strong logistical capabilities provided ESPN China and ESPN New York with a reliable and cost-effective solution to deliver high-quality NBA coverage featuring their prominent reporters. The successful collaboration highlights PLUS Media's ability to meet the demanding requirements of global media organizations and reinforces their position as a leading production house for international sports coverages in the region.
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