United Neon Advertising Inc.

Client: GIGIL

Challenge

Engage their consumers and drive viewership through a gratifying activation.

Solution

Provide by United Neon/United Transit: Designed and produced life size card installations and managed the activation component

Impact

The campaign resonated well, achieving over 2.5 Billion in reach. More than 20,798 registered for the game. The campaign generated 382,000 web-app engagements, garnering USD 976,000 in earned media. It was game over when the series took the number 1 spot on Netflix for 9 days straight, and stayed in the top 10 for 21 days.

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Metro Manila

60 Sen. Gil Puyat Ave., Makati City 1200, Philippines

60 Sen. Gil Puyat Ave., Makati City 1200,
Philippines

Cebu Office

2nd Floor Copenhagen Residences, A.C. Cortes Ave., Alang-Alang , Mandaue City

2nd Floor Copenhagen Residences, A.C.
Cortes Ave., Alang-Alang , Mandaue City

Davao Office

Door 10 Building 2 Regina Commercial Complex, C.M. Recto Avenue, Davao City

Door 10 Building 2 Regina Commercial
Complex, C.M. Recto Avenue, Davao City

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