

United Neon Advertising Inc.
Client: GIGIL

Challenge
Engage their consumers and drive viewership through a gratifying activation.
Solution
Provide by United Neon/United Transit: Designed and produced life size card installations and managed the activation component

Impact
The campaign resonated well, achieving over 2.5 Billion in reach. More than 20,798 registered for the game. The campaign generated 382,000 web-app engagements, garnering USD 976,000 in earned media. It was game over when the series took the number 1 spot on Netflix for 9 days straight, and stayed in the top 10 for 21 days.
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- (632) 8889 - 1111 to 16
- inquiry@unmg.com.ph