Innovation One
Client: TRANSCYCLE
Challenge
Transcycle aimed to increase qualified leads and drive motorcycle sales with a monthly campaign budget of PHP 90,000.
Solution
We implemented a strategic approach using Meta Leads Gen Ads over 11 months in 2022 and 12 months in 2023. Our methodology included refined target definition, personalized communication, and incentive-driven lead generation tactics.
Impact
The campaign achieved a significant increase in engagement, with a cost-per-rate efficiency improving from 2.43% in 2022 to 4.86% in 2023. It successfully generated 37,718 leads in 2022 and 38,144 leads in 2023, effectively driving sales and customer acquisition.
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